Since finding the right bookie is hard, we’ve compiled a list of the best sports betting sites reviews for your convenience. All you need is to give them a read to find the perfect legal website that suits your wants and needs.
This guide will teach you how to choose the most trusted sports betting sites and what you need to pay attention to when joining.
Just because a popular site or name dropped in the top 10 doesn’t mean it’s great. You can’t just pick a betting site mentioned on Trustpilot, Reddit or similar sites. You must compare betting sites and read legit expert reviews to make the right choice.
Many factors define a good sportsbook. With that many bookies, you can’t just pick at random. Thanks to our reviews, you will get expert opinions that hopefully help you make the right decision.
Our recommended best sports gambling sites are safe and secure and offer a premium experience across hundreds of sports markets.
If you’re looking for the top betting sites for 2023 and beyond, we have them on this page. All the betting sites have been evaluated in depth by our team. They are all licensed and legit to join, have a variety of bonuses and promotions, an endless number of markets, and competitive odds.
Of course, each has unique features that make them an excellent pick for new and seasoned punters. For now, check out our recommended sportsbooks for 2023 and join the one that best suits your wants and needs.
| ⚖️ Fully legit bookie | FansBet |
| 👍 Unique betting options | 22bet |
| 🤝 Trustworthy bookmaker | Parimatch |
| 🔒 Safe sportsbook | LVBET |
| ⚽️ Top football bookie | Bet365 |
| 💱 Best banking options | Betvictor |
In the table below, you can see the best betting sites for new punters. Choosing great new sportsbooks for newbies is difficult, but our team knows precisely what new bettors seek. All betting sites come with a lengthy list of sports and markets paired with competitive odds and plenty of free bets and other bonuses.
No 2 betting sites for new customers are the same. They have distinct features that put a unique mark on the betting experience they offer. One thing’s for sure – they’ve been hand-picked by our experts with new bettors in mind, so if you fall into that category, you’re at the right place and at the right time.
| 🆕 Best site for beginners | Betway |
| 💬 Great customer support | 22bet |
| ⚡️ Top live betting site | William Hill |
| 📱 Best mobile betting app | Mr Green |
| 💻 Esports betting options | Boylesports |
| 👍 Best cash out options | 888Sport |
When we review bookies, we consider numerous factors. As we already said, just because a bookie is popular doesn’t mean it’s that great. Internet users’ opinions are critical but not crucial. There are other factors to consider for a real money bookmaker to appear on our list.
Our top-rated bookies are fully legit, safe, and unbiased. Our team has done in-depth and reliable bookmaker reviews you can trust without a doubt in your mind. Below you can find the most important factors we check for when reviewing the greatest sportsbooks online.
Your safety and security are the two most important factors when joining a new betting site. They’re both guaranteed by the license and the security measures the site employs. All of our reviewed bookmakers are properly licensed by the top authorities. The UK Gambling Commission and the Malta Gaming Authority are the most prominent governing bodies. If either licenses the bookie you want to join, you’re in good hands.
Of course, the site needs to be SSL encrypted too. SSL encryption will keep the data you enter at the site in check and safe from prying eyes. We don’t even look at unlicensed bookies’ ratings, so you can trust that our recommended sites are 100% legit.
As mentioned, a betting site must be legal to appear on our list. Most of the bookmakers we have ranked have an MGA or UKGC license. The UKGC licenses the best online bookies, including juggernauts such as Bet365 and William Hill. When it comes to the permit and legality of the bookie, we make no compromises. Either the bookie owns a proper license, or it doesn’t make it to our list.
A good betting site will always be reliable. It must pass our tests with flying colors regarding its trustworthiness. If it passes our license and security checks, we can safely say that it’s trustworthy, reliable, and worthy of appearing on our list. We don’t rank unreliable bookies that have been bashed by users online. All of the sites featured on our list have been very much praised on the Internet thanks to their outstanding features, various sports markets, and excellent bonuses and offers.
When our team reviews betting sites, they scan the Internet in-depth to learn what users think of the bookie. While not a deciding factor, a bookie’s reputation on the web is always considered. We convey positive and negative feedback when writing our online betting site reviews. Paired with other factors, we try to paint a clear picture of what you should expect from that particular bookie.
Don’t confuse reputation with popularity. A popular website may not be legal, safe, and trustworthy. On the other hand, a reputable site may not be that popular, but it gives you the best chances to win.
The best betting sites for sports will always have the best odds online. If you shop for odds, it becomes clear that not all bookies are identical. New sportsbooks may rely on bonuses and promotions more than good odds. The highest sports odds are almost exclusively found in the top 5 bookmakers rating in the UK, USA, Canada, and Australia.
But why shop for odds when you can find all the top betting sites with premium odds on this page? You need to look at our page if you’re unsure what good odds are. Check the review for each website on our list and make your pick. You won’t go wrong with each site featured on our page – they’re all legit and feature the best odds for football and many other sports.
The markets and various bet types are at the core of each online sportsbook. These can confuse beginners as there are dozens of bet types and hundreds of markets. But that’s why we’re here. We’ll break down some of the most important bet types you will see at online bookmakers and the most popular markets.
The most famous bet types online include match-winner, outrights, handicaps, and parlays. There are many others, of course, but these are the most popular ones. Let’s start with the first–match winners. It is the most straightforward bet you can place, involving picking the home or away team to win. As the name explains, you’re betting on the match-winner.
Betting on outrights means betting on a single team to win it all. These bets are prevalent in markets such as the World Cup in football or the NBA League. Outrights can be pretty lucrative, especially if you place them at the beginning of the league or tournament. Of course, they also require a lot of luck since there’s no way of telling what could happen in a full season of football or basketball (or any other sport).
The top sportsbooks online will also offer a vast range of handicaps. Handicaps are a bit trickier than match winners but very valuable and easy once you get the hang of them. Also known as point or line betting, handicaps are used to even out the field when there’s a massive difference in the teams’ quality. To put it simply, with a handicap, a bookie gives a virtual advantage to the weaker squad and a disadvantage to the favourite.
Finally, parlays are pretty popular in the UK and are a type of bet that groups two or more wagers. Depending on the company, a parlay can be created with as few as a couple of picks. Usually, most parlays go up to 12 picks per slip.
Regarding markets, there are hundreds on offer at the biggest sportsbooks on the Internet. Lesser-known sports usually feature fewer markets, but massive sports such as football can have hundreds of markets on offer, including pre-match and live betting options.
Betting markets are similar to prediction markets found in stock markets. Both involve predicting the future and are equally challenging to predict right.
When betting online, you will have to put money on your bankroll and withdraw your winnings if you manage to win your bet slip. In the past, players would take their money to a betting shop counter and be done with it. However, it’s the era of online betting, and things are done a bit differently.
The good news is that things are even easier nowadays. Depositing the best bookmakers online can be completed in seconds, provided your payment option is funded. Bank transfers have been the most popular payment option for quite some time, but new options such as e-wallets and cryptocurrencies have emerged as the better option.
All transactions at online sportsbooks are made through the Cashier or Payments page. This page can be found on your account and is quite easy to navigate. More often than not, bookies have a How To guide describing the deposit/withdrawal process step-by-step. Even if you’re a newcomer, you shouldn’t have trouble following the on-screen instructions and depositing them into your real money account.
Your best and fastest options to do so are e-wallets such as Neteller, PayPal, and Skrill. They offer fully safe and instant deposits and pretty fast withdrawals too. Since they accept players from many countries outside the UK, such as India, Canada, Australia, Ireland, and South Africa, they can be used anywhere globally.
You must get those winnings back to your account when you win something at a bookie. Withdrawing money is just as easy as depositing, although withdrawal times are often quite slow. Of course, good betting sites will pay your winnings instantly via e-wallets – those are the ones you should be going for.
When you join an online bookie, you will surely get some freebies in return. In most cases, bookies use free bets to lure new customers, which works. While free bets might seemingly look free, they are tied to specific terms and conditions you’ll need to meet before you can get your winnings. It will require you to play the bonus funds several times on predetermined odds.
Free bets are the most popular bonus you can get at online sportsbooks. Of course, they’re not the only ones. There are plenty of other bonuses and promotions you can get your hands on that will boost your bankroll. You can use them all to your advantage, placing bets on riskier markets that will hopefully pay off.
Besides free bets, welcome bonuses are a popular freebie for new players. As the name suggests, these are sign-up bonuses that will most likely cover a portion of your first deposit. For example, a bookie may offer a 100% cover of your first deposit up to £50, which will double your money to play with from the beginning.
Some bookies may choose to cover your next few deposit bonuses. Remember that you should always read the fine print before claiming a reward. The bonus T&Cs hold valuable information without which you can’t meet the requirements and claim any eventual winnings.
Bookies also use a host of promotions to entice regular users to continue depositing and betting. Promotions can cover a specific sport or be available in particular markets. Just like bonuses, they come tied to a set of terms and requirements you should read. Bookmaker promotions are a great way to add funds to your bankroll, keep betting, and possibly win.
You may have heard about free bets, but there’s more where that’s coming from. Online sports betting sites have loads of bonuses and promotions on offer. Below you can see the most common bonuses, promotions, and specials available at the top betting sites in 2023.
| Bonus | Feature | Pros | Cons |
|---|---|---|---|
| Sign up Bonuses | Also known as a welcome bonus, it is the first promo you’ll see when joining a betting site. In most cases, it’s either a small free bet after a successful deposit and wager or a first deposit match bonus of up to 100%. | A great bonus to get started with | Most require a deposit and possibly a bet |
| Boosted Odds | While not technically a bonus, boosted odds are a great way to get higher on a particular sports event. They are available on specific occasions and improve the early odds the sportsbook initially provided. | Great way to earn a bit extra | Available on selected matches |
| Contests | Contests are like online casino tournaments. They are for seasoned bettors who can enter a competition and hunt for the top prize. | Easy to enter | Require a bit of knowledge |
| VIP and Loyalty Programs | VIP and loyalty programs give bigger and better bonuses to loyal bettors. These are tiered programs where you climb up the VIP status ladder by depositing and betting regularly. | Offer exclusive rewards | The higher tiers and better bonuses and perks are hard to reach |
| No Deposit | No deposit bonuses give you a small cash fee to try a sportsbook. They require no deposit and are smaller than welcome or deposit bonuses. | No deposit required | Typically smaller than any other bonus |
| Risk-Free Bet | Contrary to free bets, risk-free wagers allow you to earn something even if you lose your bet. In most cases, you won’t get cash but site credit for your loss. | No risk involved – you win even if you lose | Rarely offer cash prizes |
| Deposit Match | Deposit match bonuses give you a bit extra on top of your deposit. This bonus may cover 100% or above or beyond that number. | Easy to claim – may double your deposit | Usually tied to high wagering requirements |
| Free Play Contests | Free play contests are free to enter, but the prize pools are smaller. It’s an excellent way for new bettors to try out competitions for the first time. | Free-to-enter | Prize pools are small |
| Odds Boost | The odds boost is the same as increased odds. Sportsbooks offer it on selected matches, promoting the early odds just before the event starts. | An excellent way to earn a bit extra on match winners | Sometimes the boost isn’t worth it |
| Parlay Insurance | Parlays can deliver much money your way, but if one leg fails, you lose the total bet. With parlay insurance, that won’t happen, but keep an eye on the terms and conditions. | You win even if a leg fails | You lose a fair bit of price in return |
| Score Bonus | Score bonuses will give you a bit of extra money under certain conditions. It won’t be a lot of extra cash, but it’s still a nice boost. | You can earn extra on top of the winning odds | Usually, just a small boost |
| Bet Guarantee | Bet guarantee is also known as arbitrage betting, where you bet on multiple outcomes with at least one guaranteed return. | Guarantees a bet in return | Typically shorter odds |
One of the most exciting aspects of online betting nowadays is mobile betting. Placing a bet online is as easy as visiting a bookie from your smartphone or tablet. In just a few flicks of your finger, you’ll be able to place a bet on your favourites, and you can get your money out even more effortlessly.
Bookmakers today use either apps or mobile-adapted websites for this service. The first ones are much better. There’s an app for everything these days, including online sports betting. Thanks to mobile apps, you can complete a bet slip in seconds, even faster than betting on your PC.
Betting companies put a lot of effort into their apps. Most of them sport great designs and innovative features that make betting on your phone very simple. You can install the respective app from the Google Play or iOS store, depending on what kind of smartphone you own. They’re all free and straightforward to install and use. As soon as the app is on your phone or tablet, you can place bets instantly.
While the most popular sports betting sites have mobile apps, not having one doesn’t mean a betting site’s terrible. Mobile websites are equally significant and even preferred by many UK punters. They’re much more comfortable to access, you don’t need to install anything on your phone, and they feature the same PC website layout and design that makes them easy to navigate.
You can try both and see what you prefer. While visual betting apps are more impressive, a mobile-optimized website isn’t half bad.
Our guide to the best sports betting site reviews considers each bookie’s top features. Every website is unique in its way. Some have features that favour horse racing bettors; others are more focused on football or other sports. The great news is that pro punters can look forward to a wide range of excellent features at the betting sites on our list, delivering a truly royal experience.
It is especially true for new online bookies. Most of them feature a unique feature that appeals to punters from new generations. For example, mobile-specific options will undoubtedly refer to younger punters. Hard-core punters will love other stuff, such as lucrative bonuses and promotions, to give them more money to play with.
To check out the best features of our recommended betting sites, read our in-depth online bookie reviews. They will give you a better idea of what to expect from each site and check out its strengths and weak points (if it has any).
Proper and attentive customer support is essential to the online betting experience wheel. To enjoy an appropriate betting experience, good customer support is a must. The good news is that our recommended bookies have professional support teams with highly-trained agents that will help you in any situation. No matter if you need step-by-step guides on depositing or placing a bet for the first time, a good customer support team will help you instantly.
The best online bookies will have 24/7 support service available via various channels. You can write an email if you need an extensive answer, but live chat support is much better and faster. You’ll get an answer to your questions quickly, and it’s a much more personal experience with trained human agents.
The best sports betting help sites will feature an extensive FAQ section covering the most commonly asked questions in detail. Use this to your advantage. Instead of waiting to talk to a customer service agent, you can check the FAQ section first and see if your answer is already there.
Live betting platforms are the best way to wager on sports online. These platforms are even better when they come packed with live streaming. Live streams allow you to watch every second of the action, which should translate to more informed bets and better and more frequent returns.
Early payout is not a feature all betting sites have. It is tied to live betting platforms and allows you to cut your losses, gaining some profit at the very least. There are 2 options for early payouts – full and partial cash out. If you don’t want to cash your bet in full, you can use the partial early payout option to leave a part of your bet in the running.
While not many sites pay attention to the quality of the website, we consider it a key factor in our reviews. The Internet has evolved and is nearing its 3.0 iteration, where the design will play an essential role. Our recommended betting sites have great modern designs and layouts that work perfectly on desktop and mobile devices. Top-quality websites are more user-friendly and run smoother on any platform.
Finding the best sports betting site for you may sound easy, but it’s not. There’s a wide range of factors you should check before you make a decision. Use our online betting sites comparison tool to make things easier for you. You’ll get an overview of all the advantages and disadvantages of every betting site on our list and decide based on these facts.
You should put an accent on the factors we already talked about above. The license, safety, and security measures are essential factors before choosing a bookie. Unlicensed betting sites are a big no-no – if you want to bet like a pro, you’ll pick a licensed bookie.
Every bookie proudly displays its official license on the website, so you can easily check it. The rest of the important stuff is up to you. Some punters prefer a betting site with plenty of bonuses; others enjoy a wide range of markets. Every UK punter has its wants and needs. The online betting industry is pretty crowded right now, so there’s a bookie for each type of punter.
If you want to find your ideal betting site, check out our list of online betting companies and make your pick with ease.
A term that originated in the USA, a sportsbook (often referred to as a sports book) represents an online bookmaker. It is the natural successor to betting shops where people in the past placed wagers on different sports. The industry has moved online in the past 20 years and successfully growing. Online sportsbooks are bigger and better than their predecessor, not to mention brimming with unique features.
Sportsbooks are getting increasingly popular. New punters are not very likely to head to betting shops and wager on their favourite teams, but they are pretty willing to do it online. Sportsbooks are an easy choice for all types of punters thanks to the massive number of markets, bonuses and promotions, and special features that are impossible to get in betting shops.
Why take a shopping trip when you can bet from your computer or mobile phone? It’s effortless to sign up nowadays – the process is completed in just a few minutes.
Opening a betting account is very easy nowadays. Things might have been a bit more complicated in the past, but you can complete your profile/account in minutes in 2021.
All of the sites on our list feature fast profile creation. All you need to do is locate the Sign Up/Register page. It is usually in the top right corner. If it’s not there, don’t worry – it’ll be highlighted in one way or another.
As soon as you click on the button, you should only follow the on-screen instructions. When you start the process, a form should pop up asking you to enter personal data and other required information.
Here’s a step-by-step guide for those who can’t find their feet at a betting site:
You can log in with your user and password and make a deposit as soon as you’re ready. Before you do that, we suggest checking out the bonus page. There might be a juicy welcome bonus waiting for you to collect it.
Get your free bet or bonus and start betting on your favourite sports immediately.
The sign-up process and its convenience are one. When evaluating sportsbooks, we take an in-depth look at their features. We always note how easy it is to complete, what details the bookie requires, and whether it’s easy to provide personal info. Of course, we take note of the security features, too, since it’s important when providing personal information.
| Bookmaker | Sign-up Ease | Qualifying stake | Deposit methods | Approval time |
|---|---|---|---|---|
| Betway | Easy | £30 | Debit cards, e-wallets, Apple Pay | 10-30 min |
| William Hill | Easy | £10 | Debit cards, e-wallets, Apple Pay | 10-30 min |
| Bet365 | Very easy | £10 | Debit cards, e-wallets, Apple Pay | Less than 10 min |
| Betfair | Easy | £10 | Debit cards, e-wallets, Apple Pay | Less than 10 min |
| Paddy Power | Easy | £5 | Debit cards, e-wallets, Apple Pay | Less than 10 min |
| SkyBet | Very easy | £5 | Debit cards, e-wallets, Apple Pay | Less than 10 min |
| 888Sport | Easy | £10 | Debit cards, e-wallets, Apple Pay | More than 30 min |
| BoyleSports | Easy | £10 | Debit cards, e-wallets, Apple Pay | More than 30 min |
| Tote | Easy | £5 | Debit cards, e-wallets, Apple Pay | Less than 10 min |
| Ladbrokes | Very easy | £5 | Debit cards, e-wallets, Apple Pay | Less than 10 min |
This article is a guide to everything you need to know about the best betting sites reviews. We consider the best new bookies in the UK in-depth and have a bookmaker comparison tool that should help you make a more comfortable choice. Finding the right bookie is hard, but thanks to our reviews, you’ll easily find a safe bookie to choose from.
Our bookies often appear in the top 100 you can find online or rank even higher. Some of them are the top betting sites in the history of sports gambling. They are all fully licensed and regulated and operate under strict UK laws.
You’ll find a great choice of betting sites with a wide range of markets and great odds. Our recommended bookies are not cheap – they have everything you need to bet like a pro.
If you scroll down to the bottom of each betting site, you will most likely find a Responsible Gambling badge. It is a relatively new movement that bookies have been joining lately, aiming to help vulnerable punters.
Gambling, as you probably know, is very dangerous. It can leave you penniless with ease if you’re not responsible and don’t manage your bankroll. Since many players ignore it, bookies have joined this helpful program to help you if your habit is becoming a problem.
A visit to the Responsible Gaming page will tell you everything you need to know. If you need help, you can contact the customer service agents, who will direct you to the appropriate authorities.
Never let your guard down, and never chase your losses regarding sports betting. It might seem fun to chase your losses or a result, but it can put you in debt and more significant problems without your realization.
We’ve created this page to help all new punters make the right choice for sports betting sites. Every bookmaker review on our page is wholly unbiased and written by experts. We’ve already talked about the process. If a bookie doesn’t satisfy our strict criteria, it doesn’t belong on our rating list – it’s that simple.
Our bookies feature the top betting markets and odds and a slew of insider tips and tricks that will hopefully help you become a better punter.
Choose a bookmaker from our list and enjoy the best odds and the top selection of sports betting markets.
At BetZillion, you’ll find the top sites in the business where you can bet on your favorite sports. Our recommended bookies have everything from football and basketball to cricket, tennis, and golf.
How We Pick Bonuses & Promotions
